Wednesday, 11 October 2017

What Is SEO? Why You Need To Apply SEO Techniques On Your Blog/Website

The term SEO is short for Search Engine Optimization, which in lay mans term simply means to optimize your blog/website so that it appears on search engine for various keywords related to your niche. Creating a blog is not difficult, but the hard aspect to it is driving traffic to your blog, which is one of the main aim why people publish blog posts online. 

SEO latest tips

Creating a blog/website and publishing your creative contents will not show off your identity or brand to the world. Proper SEO practice ensure your brand reaches targeted audience in a user friendly manner and search engine friendly manner. Today in this post I'll help you to understand SEO terms, On-Page SEO, Off-Page SEO , White Hat, Black Hat tricks, and how they apply to Blogging.

THE TERM SEO
Search Engine Optimization, SEO is a process of optimizing a website or a blog to make it search engine and user friendly. Applying SEO to a blog is nothing but implementing SEO techniques for each web page or posts which boosts your website Search Engine Ranking Pages (SERP). That is, increasing the visibility of your webpages over popular search engines directories (Google, Bing, Ask etc…). 


Why Should I Optimize My Blog
Search engine traffic helps in bringing new visitors to your blog. I recommend you work on building a loyal readership (engaging users)  for your blog, but that doesn’t mean you shouldn't work on getting new visitors to your site as well. Attracting new visitors is how your blog grows, and converting those new visitors into regular readers is the process you should be aiming to complete.

SEO Tips And Techniques To Increase Search Engine Ranking Of Your Blog/Website (2017 Edition)

If you are into blog/web designing, then understanding  SEO concepts won't be much of a problem for you. Search Engine Optimization, SEO involves targeting organic traffic to your website using keywords related to your niche. To fully grasp the concept of Search Engine Optimization (SEO), there are some basic terms in which you need to acquaint yourself with, some of which I would be discussing below. 
  • Search Engine Rank
  • Search Engine Optimization
  • On Page SEO
  • Off Page SEO
  • White Hat Techniques
  • Black Hat Techniques
Search Engine Rank Page (SERP)
If a user searches with keyword related to your blog on search engines, Search engine retrieves millions of results from its large database and displays to user. Search engine rank is nothing but the position of your webpages in the displayed results. For instance, If you search for blogging tips on google, thousands of results will be displayed in seconds. If your webpage appears first on search Engine, then your page will be having highest rank. Applying SEO techniques helps in increasing search engine rankings for individual posts or web pages. In my next post, I'll write on how to submit your website on popular Search Engine directory, so ensure you keep checking back to this page.

Search Engine Optimization (SEO)
Implementing SEO to your blog post involves integrating some specific catch phrases (Keywords) in between the content, Which in turn will be integrated into actual content. Also, optimizing headings using the h1-h6 tags will help your SEO, optimizing images using the alt tag, etc… 

On Page SEO
On Page Search Engine Optimization is all involves  modifying individual posts content according to proper SEO. On page site optimization requires  writing unique, high quality content, integrating keywords into post at appropriate places, using H1,H2,H3 headings, using eye catchy titles for articles, maintaining keyword density, and many more.


Off Page SEO
Off Page site optimization involves Link building, Link exchanges, etc. Just obtaining links from other websites (backlinks). To help you get more link, try submitting your blog to open directories, submitting to social directories like Digg, Reddit, Stumbleupon, Pinterest among others. Off page SEO involves increasing popularity of your own link, gaining DA (Domain Authority)

White Hat Tricks
White hat SEO are those most search engines accept and recommend. Involves creation of content targeting for users not for search engines. Good quality posts, unique posts, Avoiding copy and paste (C & P) etc...

Black Hat Tricks
Bad for SEO, I strongly kick against it. It is also referred to as spam indexing. Black hat techniques includes cloaking (showing one type of page to search engines and serving different page to users), creation of door way pages (low quality pages stuffed with keywords), Keyword stuffing, Meta tag stuffing (using unrelated tags), Ranking for keywords using multiple websites or urls. 

Applying Black hat techniques only helps you temporary, but once you are identified by search engines you will not be considered, and your site will be blacklisted.

DISCLAIMER
This post is for enlightenment purpose only. Ndblogger does not encourage employing these techniques to websites as SEO practice. 

FINAL WORDS
Above are the important SEO concepts which every blogger must be aware off in order to fully understand What SEO is all about. Also its importance to blogging have also been discussed. Proper application of these tips will help your blogging career. Hope you find this post helpful, keep tuned for more. 

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Author:

Meet David Ndubuisi, CEO at GyrationTech, tech blog where you learn for free, I spend my time surfing the net with the hope of finding new ways to make technology life easier for everyone. I also offer web design services.

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